Some of our work in the wild.
Some of our work
in the wild.
From growth marketing strategy, to campaigns and advertising, we turn clients’ goals into meaningful results. Here is how and what we have done for global brands, up-and-comers, and everyone in between.
How to Better Understand What Customers Truly Want From You
Customer “Jobs to Be Done”
Following a nearly two-decade construction project, the W Hotel was planning to open in Jaffa, the rugged sister city of Tel Aviv, Israel. Needing to sell penthouse apartments, including the most expensive one in all of Israel, we set out to use W Hotels’ luxurious, hip brand to highlight other such experiences people can have in Jaffa and neighboring Tel Aviv. Within 12 months, all penthouse apartments were sold and off the market.
Dreambox seeks to broaden its brand.
B2B
Dreambox was primarily a web development company that worked with major brands, but web development work is either one-time or inconsistent, both of which are not great for business. We worked with Dreambox to reposition itself as a full-service creative agency, offering recurring digital marketing services to create more consistent revenue streams. Within six months, Dreambox’s monthly client billings increased by 500 percent, and its digital marketing services became one of its marquee offerings.
LYFE Kitchen is in pursuit of a brand identity.
B2C
Following a successful flagship launch and aggressive expansion, LYFE Kitchen had a great product (healthy fast-casual restaurants) but it was lacking the type of brand that would compel customers to visit its locations multiple times each week. We set out to brand LYFE as a healthy lifestyle brand, focusing on all areas of health, including diet, exercise, wellness, and mental health to make LYFE synonymous with overall well-being. The result was 150-percent more foot traffic and an average repeat customer of 1.5 times per week.
Fendi aims to attract more conscious customers.
B2C + D2C
Fendi is known for premium leather handbags, which do not sit well with environmentally conscious customers. In addition to launching non-leather handbags, Fendi needed to change this stigma. We worked with Fendi on a storytelling- and influencer-first campaign to make the story less about Fendi and more about the people who represent its brand. The result was record sales of Fendi non-leather handbags in its first year.
Westside Tile aspires to grow its B2B and B2C bases.
B2B + B2C
Based in Los Angeles, Westside Tile has the largest retail selection of tile and stone in North America. However, it did not have a healthy balance of B2B and B2C pipelines, so we helped Westside Tile create a digital magazine, amplified by online marketing, that would simultaneously serve both B2B and B2C pipelines. A two for one, if you will. The result was a 200 percent increase in B2B clients and 325 percent surge in B2C ones within the first nine months.
San Francisco Blockchain Week must sell out all tickets and sponsorships.
B2B + D2C
During its inaugural and flagship event in San Francisco, the conference tasked us with putting together a growth marketing strategy that would position it to sell out all premium tickets and sponsorships during their weeklong series of programs. Combining the brand of San Francisco with the emerging technology of blockchain, we successfully positioned SFBW to sell out all tickets and sponsorships en route to a highly successful conference that has since run every year.
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