There is a much better way to do marketing.

The most effective marketing is not marketing. It’s growth marketing. Yet most businesses don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results.

Growth marketing is a different way — a better way — for businesses of all kinds and sizes to perform better, grow faster, and take advantage of other impressive results.

balloons with light bulb base
marketing frustration

Let's be honest: Marketing is pretty darn frustrating.

Results are inconsistent, there are endless amounts of channels and platforms, advertising can become expensive real fast, and algorithms are impossible to figure out. We know. We get it.

But there is a different way — a better way — for businesses of all kinds and sizes to do marketing that produces remarkable outcomes, both in the short-term and long-term.

It’s called growth marketing.

And it takes the guess work out of growing your business, so you can spend your marketing dollars better, make them go farther, and ultimately reach the pinnacle for any business: the growth flywheel.

In other words, growth marketing will position your business to attract more new customers while increasing your pricing power, which drives more sales and revenues, which can then be reinvested to attract more new customers while continuously increasing prices, and the flywheel gets exponentially stronger.

Welcome to marketing, as it should be.

Marketing is supposed to do one thing: Systematically grow your business.

Every business does some version of marketing, but few do growth marketing.

Growth marketing is the process of systematically attracting new and existing customers to more quickly experience value from your product or service, thus giving you stronger pricing power, greater customer lifetime value, and a distinctive edge over competitors.

In other words, growth marketing is marketing that generates much better results, much faster.

Growth Marketing Institute graphic

Turn your marketing into a growth-driving machine.

Instead of focusing on your products and services (commodities), growth marketing focuses on your business’s “category” (an asset) to generate — for example — more sales and repeat customers, greater pricing power, and higher customer lifetime value.

Through creative storytelling, eye-catching visuals, and compelling messaging, growth marketing done right is a difference-maker for many businesses.

In simple terms, the results look something like this:

The Challenges for Most Businesses

Building and growing a successful business is tough. Thankfully, there are three main reasons why growth marketing can uniquely sustain and grow your business.

regular marketing

Marketing is becoming more and more expensive.

The internet used to be a cheap form of marketing, until every business started using it accordingly. Now, both online and offline marketing are increasingly expensive. Growth marketing reduces costs such as customer cost-per-acquisition and churn — making it less costly than any other type of marketing.


Customers have an increasingly high barometer for trust.

Starting a business has never been easier, which means there is more competition in every market now more than ever. Hence why customers are overwhelmed and their BS radar is at an all-time high. Growth marketing is the fastest, most sustainable way to develop and maintain trust with customers, ultimately leading to more sales, revenues, and other valuable metrics.


Customer loyalty is at an all-time low.

The way to a customer’s heart is to offer them something unique (or the feeling that they are buying something unique). Growth marketing is the easiest and fastest way to do so — empowering your business to stand out from the competition, retain a higher percentage of customers, and dominate your category over an extended period of time.

Growth Marketing

Regular Marketing

Results aren't everything. They are the only thing.

More than 35 percent of businesses worldwide plan to increase their investment in growth marketing this year. You should be one of them.

Source: HubSpot


Better Performance

Whether you are looking to increase revenues, sales, prices, or donations, growth marketing will position your business to perform much higher across your most important KPIs.


Greater Growth

As they say, you either are in the green and growing or in the red and rotting. Growth marketing supercharges growth, such as greater market share, pricing power, and customer lifetime value, as well as lesser cost-per-acquisition and churn.


More Opportunities

Growth marketing enables businesses to more seamlessly pivot, add more products and services, develop beneficial partnerships, raise venture capital, and hire better employees, among many other examples.

Some of Our Clients

Who is growth marketing for?

Understandably, the “growth” in growth marketing scares off a lot of businesses. They think that growth marketing is only for the Coca-Cola’s and Tesla’s of the world. Turns out, growth marketing is for businesses of all kinds and sizes. Here’s why.



Ultimately every business is an interaction between two or more humans who are driven by feelings, emotional appeal, persuasion, and psychology.

Emotionally Driven Results

Creativity Wins

Having a big marketing budget can help, but it is neither the holy grail nor a prerequisite to do growth marketing. Nowadays, creativity is the main driver of growth marketing success.

Competitive Advantage

Digital Media

Once upon a time, mass marketing was relegated to the biggest businesses because the barriers of entry were very high. But with the advent and evolution of the internet (digital media), the barriers are increasingly minimal.

Brand Marketing Institute homepage image

What is the Growth Marketing Institute?

Established in 2012, the Growth Marketing Institute is a global firm specializing in, you guessed it, growth marketing.

We are a group of experts at combining consumer psychology, design thinking, brand development, converged media marketing, and customer experience to make your business stand out, step up, and prosper.

We collaborate with visionary leaders and teams committed to driving growth, expansion, and market share — while maximizing customer excitement, loyalty, and advocacy.

In our view: Growth marketing wins. This is why our clients want us on their team.

We wrote the book on growth marketing.

Growth Marketing Institute founder Joshua Hoffman explains why growth marketing is the most effective type of marketing, and how businesses of all kinds and sizes can take advantage of it to deliver remarkable results.

“The Growth Marketing Book” is available on Amazon.

You can also listen to our podcast, which features excerpts from the book.


Growth Marketing Masterclass

best for small and midsize businesses and organizations

After more than 10 years of working with marquee brands around the world, we have made our signature, comprehensive growth marketing strategies accessible to businesses that want to make an outsized impact on their most meaningful goals.

Growth Marketing Accelerator

best for midsize businesses, organizations, and personal brands

We work with businesses one-on-one to help them drive growth, expansion, and market share — while maximizing customer loyalty and advocacy, and minimizing marketing costs.

Growth Marketing Management

best for enterprise-level businesses and organizations, and public figures

We work with a select group of clients to develop and manage their growth marketing strategies that deliver outstanding results.

As Seen In

Meet the Family

Established in 2012, the Growth Marketing Institute is a group of experts who combine consumer psychology, design thinking, brand development, converged media marketing, and customer experience to make your business stand out, step up, and prosper.

The Institute is led by Joshua Hoffman, a 35-year-old growth marketing strategist born and raised in Los Angeles, where we are headquartered. We also have offices in Tel Aviv and Bangkok.

Joshua is the author of “The Growth Marketing Book” — which is available on Amazon.

What should I do next?

Sign up for our weekly newsletter Growth Marketing Insider to receive the newest growth marketing insights, tips, and resources from around the world.

Want to work with us? We offer a variety of offerings for businesses, organizations, and individuals of all types and sizes.

Brand Marketing Institute graphic

Contact us.


1150 South Olive Street
Los Angeles, CA, USA

© 2024 Growth Marketing Institute. All rights reserved.