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Generate a growing stream of more sales, strengthen customer loyalty, and lower acquisition costs.

The most effective type of marketing is growth marketing. Yet most businesses don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results.

Growth Marketing SuperBoost is for small-to-midsize businesses that want to generate much better results from your marketing, much faster.

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marketing frustration

Let's be honest: Marketing is pretty darn frustrating.

Results are inconsistent, there are endless amounts of channels and platforms, advertising can become expensive real fast, and algorithms are impossible to figure out. We know. We get it.

But there is a different way — a better way — for businesses of all kinds and sizes to do marketing that produces remarkable outcomes, both in the short-term and long-term.

It’s called growth marketing.

And it takes the guess work out of growing your business, so you can spend your marketing dollars better, make them go farther, and ultimately reach the pinnacle for any business: the growth flywheel.

In other words, growth marketing will position your business to attract more new customers while increasing your pricing power, which drives more sales and revenues, which can then be reinvested to attract more new customers while continuously increasing prices, and the flywheel gets exponentially stronger.

Welcome to marketing, as it should be.

Learn more

First, a story.

Did you know that IKEA customers keep their furniture for longer on average?

IKEA furniture is considered cheap, but customers are more likely to keep it for longer than furniture that is already assembled. Why?

The “IKEA effect” is a cognitive bias in which customers place a disproportionately high value on products they partially create.

With this in mind, we (the Brand Marketing Institute) created Brand Marketing SuperBoost, so you can use our signature, holistic frameworks to do marketing — brand marketing — that actually works.

Our methodology is simple: You build it (with our tools), you use it, you win.

Why brand marketing?
Brand Marketing Institute IKEA
balloons with light bulb base

Why do growth marketing?

Aren’t you tired of doing marketing that is inconsistent, unpredictable, or just isn’t really working that well?

Growth marketing is a different way — a better way — for businesses to dramatically increase their performance and growth (sales, customer lifetime value, etc) while minimizing metrics like churn and customer acquisition costs.

For businesses of all kinds and sizes, growth marketing is the single-greatest (and most under-utilized) competitive advantage.

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Marketing is supposed to do one thing: Systematically grow your business.

Every business does some version of marketing, but few do growth marketing.

Growth marketing is the process of systematically attracting new and existing customers to more quickly experience value from your product or service, thus giving you stronger pricing power, greater customer lifetime value, and a distinctive edge over competitors.

In other words, growth marketing is marketing that generates much better results, much faster.

Growth Flywheel
Growth Marketing Institute graphic

Turn your marketing into a growth-driving machine.

Instead of focusing on your products and services (commodities), growth marketing focuses on your business’s “category” (an asset) to generate — for example — more sales and repeat customers, greater pricing power, and higher customer lifetime value.

Through creative storytelling, eye-catching visuals, and compelling messaging, growth marketing done right is a difference-maker for businesses of all kinds and sizes.

In simple terms, the results look something like this:

  • The easiest way to build a winning, sustainable, low-cost marketing strategy for your business
  • A simple framework to identify and increase the value of your uniqueness
  • Secrets to crafting an irresistible offer
  • The simplest, fastest way to get customers to understand your value without any hand-holding
  • The ultimate strategy that grows customer lifetime value and minimizes churn and CAC

The Challenges for Most Businesses

Building and growing a successful business is tough. Thankfully, there are three main reasons why growth marketing can uniquely sustain and grow your business.

regular marketing

Marketing is becoming more and more expensive.

The internet used to be a cheap form of marketing, until every business started using it accordingly. Now, both online and offline marketing are increasingly expensive. Growth marketing reduces costs such as customer cost-per-acquisition and churn — making it less costly than any other type of marketing.

trust

Customers have an increasingly high barometer for trust.

Starting a business has never been easier, which means there is more competition in every market now more than ever. Hence why customers are overwhelmed and their BS radar is at an all-time high. Growth marketing is the fastest, most sustainable way to develop and maintain trust with customers, ultimately leading to more sales, revenues, and other valuable metrics.

special

Customer loyalty is at an all-time low.

The way to a customer’s heart is to offer them something unique (or the feeling that they are buying something unique). Growth marketing is the easiest and fastest way to do so — empowering your business to stand out from the competition, retain a higher percentage of customers, and dominate your category over an extended period of time.

Growth Marketing

  • Makes a business an asset
  • Emphasizes emotion and storytelling
  • Higher customer lifetime value
  • Lower customer churn rate
  • Generates both new customers and loyalty
  • Widens audience
  • Easier to launch new products/services and extensions

Regular Marketing

  • Makes a product/service a commodity
  • Emphasizes price and promotion
  • Lower customer lifetime value
  • Higher customer churn rate
  • Overly focused on obtaining new customers
  • Targets audience
  • More expensive to launch new products/services and extensions

Select Case Studies

Brent’s Deli & Restaurant

B2C

Brent’s Deli increased its year-over-year sales by $300,000 after implementing Growth Marketing SuperBoost.

Fibers & Floors Design

B2B + B2C

Fibers & Floors Design increased their pricing power by 25% and average client spend by 50% after implementing Growth Marketing SuperBoost.

Kado Technologies

D2C

Kado raised $1.2 million in venture capital after implementing Growth Marketing SuperBoost.

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how it works

Growth Marketing
SuperBoost

1

Our interactive modules take you through holistic, proven growth marketing strategies, in an easy-to-follow format.

2

Get started for free! You only pay (if you want) after you have completed all the step-by-step strategies.

3

Upon completion, you receive your holistic growth marketing strategy immediately via email, plus additional strategies to give your growth marketing an even bigger boost.

4

You get instant access to Growth Marketing Central, an online portal which includes next steps about how to use and implement your new growth marketing strategy, so you can start seeing vital results.

5

If you prefer, you can choose to have your strategy reviewed and improved by one of the Growth Marketing Institute’s strategists, who will send you detailed feedback via email. Or you can schedule a 1-hour one-to-one strategy session with us to review and improve your SuperBoost together, in a video call.

Results are not everything.
They are the only thing.

More than 35 percent of businesses worldwide are increasing their investment in growth marketing this year. You should be one of them.

Source: HubSpot

Performance

Better Performance

Whether you are looking to increase revenues, sales, prices, or donations, growth marketing will position your business to perform much higher across your most important KPIs.

Growth

Greater Growth

As they say, you either are in the green and growing or in the red and rotting. Growth marketing supercharges growth, such as greater market share, pricing power, and customer lifetime value, as well as decreasing cost-per-acquisition and churn.

Opportunities

More Opportunities

Growth marketing enables businesses to more seamlessly pivot, add more products and services, develop beneficial partnerships, raise venture capital, and hire better employees, among many other examples.

Win your industry.

Growth marketing positions your business to stand out from competitors, increase your pricing power, maximize customer lifetime value, and minimize churn.

Win your industry.
Win your customers.

Win your customers.

Growth marketing positions your business to stay top-of-mind in your current and prospective customers’ minds, compel them to pay more for your products and services, and dramatically increase customer loyalty and advocacy (word-of-mouth).

Win your referrals.

Growth marketing positions your business to significantly increase the number of referrals you receive and convert to paying customers.

Win your employees.

Who is growth marketing for?

Growth marketing is for businesses of all kinds and sizes. Here’s why.

Human-to-Human

Human-to-Human

Ultimately every business is an interaction between two or more humans who are driven by feelings, emotional appeal, persuasion, and psychology.

Emotionally Driven Results

Creativity Wins

Having a big marketing budget can help, but it is neither the holy grail nor a prerequisite to do growth marketing. Nowadays, creativity is the main driver of growth marketing success.

Competitive Advantage

Digital Media

Once upon a time, mass marketing was relegated to the biggest businesses because the barriers of entry were very high. But with the advent and evolution of the internet (digital media), the barriers are increasingly minimal.

Growth Marketing SuperBoost preview

What’s Inside

Our modules walk you step-by-step through the most holistic growth marketing strategies, including:

  • Goals and Challenges Benchmarking
  • Competitive Analysis
  • Target Audience Quad-Analysis
  • Brand Personality
  • Category Positioning
  • Customer "Jobs to Be Done"
  • Elements of Value
  • Key Messaging
  • Brand Story (Origin and Conversion)
  • Strategic Marketing Funnel
  • Content Strategy
  • Audience Growth
  • Channel Breakdown and Micro-Strategies
  • KPIs Identification

Word on the Street

For what it’s worth, here is what some of Growth Marketing SuperBoost users have said.

“Before discovering this product, our company was struggling with marketing. We tried a little bit of everything, but never had a complete strategy. Not only do we now have a complete strategy, but we learned a much better way to grow and market our business!”

Maia Tihista
CMO, Procare Solutions

“As I’m building my business, I have been looking to build and acquire tangible resources to help me scale. After much searching, and trial and error, I was referred this and could not be happier. It is granular and detailed, and will help me accelerate the growth of my business. The value for the cost is unmatched.”

Chris Rodriguez
Owner, iExcel

“I can’t even tell you how often I go back to our growth marketing strategy. I haven’t come across a better resource (not that I’m really looking anymore). I don’t even try to take credit for it when I share it with my colleagues — it’s just that good.”

Anne Murlowski
VP Marketing, Terminus

“This strategy saved us tons of time with their simple, step-by-step modules. I can literally just hand it off to my team and have whoever execute. Our sales increased by 26% in one month after implementing the strategy.”

Laurence Bradford
Owner, learntocodewith.me

“Theory is great, but results are more important. In this aspect, this product is the Holy Grail and a true game-changer. Showing me step-by-step how to elevate our marketing has been extremely valuable!”

Greg Edwards
Director of Marketing, Angelpoint

“I’ve spent so much time and money on marketing. I am honestly mad at myself that I did not take growth marketing more seriously sooner. I paid it for dearly. But since SuperBoost, thankfully I have doubled the amount of clients and increased my prices by 50% since diving into this. Highly recommended!”

Casey Kelly
Yoga & Meditation Teacher

Questions? Answers.

If you still have more questions, please contact us.

After more than 10 years of working with marquee brands across the world, we (the Growth Marketing Institute) have made our signature, holistic strategies accessible to businesses and organizations that want to start doing marketing that actually works: growth marketing.

After you go through our step-by-step growth marketing modules, you will receive a comprehensive strategy via the email address you provide us, plus additional resources via our Growth Marketing Central portal to help you use and implement your strategy.

The process looks like this:

1. Our interactive modules take you step-by-step through holistic, proven growth marketing strategies, in an easy-to-follow format.

2. Get started for free! You only pay (if you want) after you have completed all the modules.

3. Upon completion, you receive your holistic growth marketing strategy immediately via email, plus additional strategies to give your growth marketing an even bigger boost.

4. You will also get instant access to Growth Marketing Central, an online portal which includes next steps about how to use and implement your new growth marketing strategy, so you can start seeing vital results.

5. If you prefer, you can choose to have your strategy reviewed by one of the Growth Marketing Institute’s strategists, who will send you detailed feedback via email. Or you can schedule a 1-hour one-to-one strategy session with us to review your strategy together, in a video call.

There are three tiers:

1. Kickstarter: You receive your holistic Growth Marketing SuperBoost after you complete all the modules and submit payment.

You also get access to Growth Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy.

2. Pro: You receive your comprehensive Growth Marketing SuperBoost after you complete all the modules and submit payment, plus detailed feedback (via email) from one of the Growth Marketing Institute’s strategists within 48 business hours.

You also get access to Growth Marketing Central, an online portal which includes next steps about how to use and implement your new brand marketing strategy.

3. Ultimate: You receive your comprehensive Growth Marketing SuperBoost after you complete all the modules and submit payment, plus a 1-hour one-to-one video call to review and improve your SuperBoost with one of the Growth Marketing Institute’s strategists, according to a date and time that works best for you.

You also get access to Growth Marketing Central, an online portal which includes next steps about how to use and implement your new growth marketing strategy.

Understandably, the “growth” in growth marketing scares off a lot of businesses and organizations. They think that brand marketing is only for the Coca-Cola’s and Tesla’s of the world.

Turns out, growth marketing is for businesses and organizations of all kinds and sizes.

Typically, Growth Marketing SuperBoost customers are founders, CEOs, CMOs, marketing directors, and marketing managers.

Better growth marketing drives three main results:

1. Better Performance: Whether you are looking to increase revenues, sales, prices, or donations, growth marketing will position your business or organization to perform much higher across your most important KPIs.

2. Better Growth: As they say, you either are in the green and growing or in the red and rotting. Growth marketing supercharges growth, such as greater market share, pricing power, and customer lifetime value, as well as lesser cost-per-acquisition and churn.

3. Better Opportunities: Growth marketing enables businesses and organizations to more seamlessly pivot, add more products and services, develop beneficial partnerships, raise venture capital, and hire better employees, among many other examples.

Depending on your speed, the modules take between 15-25 minutes to complete. You can complete them in more than one system, but our system only saves your draft for 15 days, starting from the day you start the modules.

Get started and try it out totally free! You only pay after you have completed all the modules.

If you are not 100-percent happy with the product, we will immediately refund you — no questions asked (except for some feedback that we can use to make the product even better).

Yes and no. AI is great for getting started, but it will not give you the type of detail and sophistication that our frameworks provide. If AI is a cupcake, Growth Marketing SuperBoost is a wedding cake.

The Growth Marketing Institute, founded in 2012, is behind Growth Marketing SuperBoost. We are headquartered in Los Angeles, with additional offices in Tel Aviv and Bangkok.

Our clients include Fendi, the U.S. Embassy, SodaStream, WeWork, W Hotels, LYFE Kitchen, and San Francisco Blockchain Week.

The Growth Marketing Institute is led by Joshua Hoffman, author of “The Growth Marketing Book” which is available on Amazon.

If you would like to work with us in another capacity, please explore our offerings and contact us!

How much is generating a growing stream of more sales, strengthening customer loyalty, and lowering acquisition costs worth to your business?

Get started now!

Ultimate

Growth Marketing SuperBoost
$ 997
00 one-time
  • Holistic growth marketing strategies
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Growth Marketing Central online portal
  • A 1-hour one-on-one video call with one of the Growth Marketing Institute's strategists to review and improve your SuperBoost, according to your schedule
Get started for free

Pro

Growth Marketing SuperBoost
$ 747
00 one-time
  • Holistic growth marketing strategies
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Growth Marketing Central online portal
  • One of the Growth Marketing Institute's strategists will review and improve your SuperBoost, and send you detailed feedback via email within 48 business hours.
Get started for free
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Kickstarter

Growth Marketing SuperBoost
$ 497
00 one-time
  • Holistic growth marketing strategies
  • You only pay (if you want) after you complete all the​ modules.
  • Access to Growth Marketing Central online portal
Get started for free

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