About Growth Marketing Institute

We heart
growth marketing.

Our mission is to empower businesses of all kinds and sizes to leverage the single-greatest (and most under-utilized) competitive advantage: growth marketing.

Our mission is to empower businesses of all kinds and sizes to leverage the single-greatest (and most under-utilized) competitive advantage:
growth marketing.

The Growth Marketing Institute is a global firm specializing in, you guessed it, growth marketing.

Headquartered in Los Angeles — meet the one and only company that exclusively champions growth marketing.

Our Story

The economy is a busy place. Great ideas, products, and services do not necessarily win anymore.

By leveraging the distinct and often under-utilized power of growth marketing, we enable businesses of all kinds, sizes, and industries to achieve their most important goals, such as more sales and revenues, higher lifetime customer value, and greater customer loyalty.

Established in 2012, we are experts at combining consumer psychology, design thinking, brand development, converged media marketing, and customer experience to make your business stand out, step up, and prosper.

This mission starts within our own company, which does the same growth marketing work that we offer to our clients, thanks to a talented group of people who share a distilled passion for growth marketing — as well as our values of curiosity, competency, and courage (and, of course, being a good human).

Be Curious

Lead with questions, listen to learn, and stay humble.

Be Competent

Do work that gets real, tangible, important results to make our clients and partners proud.

Be Courageous

Think, speak, and act with conviction and common sense.

Established in 2012, the Growth Marketing Institute collaborates with visionary leaders and teams committed to driving growth, expansion, and market share — while maximizing customer excitement, loyalty, and advocacy.

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* includes Growth Marketing SuperBoost clients

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Some of Our Clients

Meet the family.

The Institute is led by Joshua Hoffman, a 35-year-old growth marketing strategist born and raised in Los Angeles. Joshua is the author of “The Growth Marketing Book” — which is available on Amazon. He is an adventure-seeker, visionary, minimalist, tireless driver of growth, as well as a patron of sports, history, and philosophy.